Let’s see some examples:
“We collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like”.
Let’s look at Facebook.
“We give you the power to share as part of our mission to make the world more open and connected. This policy describes what information we collect and how it is used and shared. You can find additional tools and information at Privacy Basics”.
Another example of the good intentions of Facebook.
“We work with third party companies who help us provide and improve our Services or who use advertising or related products, which makes it possible to operate our companies and provide free services to people around the world”.
What is missing is the way these companies use the user data to swing huge profit margins. This is arguably the most important factor that transparency is suppose to solve. Both Facebook and Google, the two Silicone Valley tech-giants, make a strong claim that they do everything to better serve their customer base–however, their intentions are more so geared towards data monetization.
However, this does not mean that such data can’t be re-identified (for more in-depth explanation—check out this revealing paper). It is often said in the surveillance studies community that meta-data is more revealing then data. meta-data isn’t merely unidentifiable and arbitrary. If it was, why on earth is it treated like the gold of the digital age?
Though Google and Facebook are certainly important and high quality tools, these issues are still exceedingly problematic and must be addressed. One reason we should be concerned is that we rely on these social media tools several times a day to maneuver through our social and cultural lives.
It isn’t just a corporate product anymore; it is an indispensable piece of social/cultural capital. Don’t believe me? Try to quit Facebook and/or Google—I bet you can’t. It is very difficult to engage productively in our communities without using what these corporations have to offer. These corporations are silently bleeding us dry of our privacy in order to establish high profit margins. And I am willing to bet that most people don’t know the extent of all of these injustices.
The more privacy that we allow these corporate entities to take from us, the more they will push to widen the gaping hole in our already transparent lives. This can be a terrifying prospect in terms of politics of freedom of speech and expression. You may not be hiding something now—but we all hide something eventually. And we have a right to do this. For an example, the right to obscure your sexuality. This is a touchy subject as the homophobic and heteronormative ideologies that lead to hate crimes tend to fluctuate. One day you are accepted for who you are, the next, you might be beaten to a pulp or socially stigmatized. You may lose your job. Your house. And in some terrible cases, your life. We need the right to hide. And we need the right to choose anonymity.
So what now? Don’t be so complacent. The tech-giants are simulating transparency without telling the whole story. They know very well that if their surveillance capacities are pulled into the spot light that they will be forced to change. But they also know very well that no one reads these documents anyways. And because no one reads them—they are left quite untouchable.
Technology and its surveillance capacities are constantly changing and improving. However, our laws and policies are not keeping up with this. It is why it is so important to speak-out and inform those around you. As academics, as citizens, and as consumers.
Pokémon Go is lulling the world in to a humungous augmented distraction. A distraction that is covering up some pretty intense politics. It is almost as if we stepped into Ernest Cline’s Ready Player One—where distraction through virtual reality meets the war between anonymity and surveillance.
It has been well publicized that this new app, of which is fueling a Pokemania (a nostalgic resurgence of interest in Pokémon every time a new rendition of the game is released), has some rather arbitrary and invasive access to your mobile phones data—particularly, unhinged access to your Google account and other features of your mobile device.
What is Pokémon Go? This almost seems pointless now, seeing the popularity of the game—but for those of you who have not tuned in to the pokemania. Pokémon was a TV show released in the late 90s, which became dream fuel for a generation of children and young adults. It featured a young boy, Ash Ketchum, who embarked on a Journey to capture Pokémon in a technology known as the “pokeball” through the direction of the Professor (A man who studies Pokémon). After the Pokémon is caught, the young boy (and the thousands of other Pokémon trainers) would aspire to train it to battle other Pokémon.
Shortly after the show caught on, Nintendo released Pokémon Red and Blue for the Gameboy Colour. These games became an absolute hit. I remember walking to school with my eyes glued to my little pixelated screen—traversing over roads and dodging cars while battling with Pokémon and trading them with my other schoolyard peers. The games slogan repeating through my cranial, “Gotta Catch Them All”.
Nintendo continued to release Pokémon games designed for their various game platforms up until present. Each successive game included an obsessive and nostalgic excitement that took over the gaming community. Or anyone who had grown up playing Pokemon Red and Blue, as well as collecting the Pokemon cards.
Pokémon Go is a game that can be played on a mobile smart phone that uses geolocational data and mapping technologies that turn the phone into a lens peering into the Pokémon world. Through the interface of your mobile device, you can catch Pokémon wandering the “real” world, battle through gyms, and find items that will aid your journey. It augments the world around the user so that everything and everywhere becomes a part of the game.
Just like its predessor, a game known as Ingress, many of the geo features in the game were set up around important places: art exhibits, cultural or historical sites, and parks. Following the maps would lead you through a productive tour of a cities geographical culture.
I want to explore the obsessive and nostalgic excitement through a techno-socio-cultural lens. I will unpack this critique into three parts: (1) the sociology of privacy, (2) Big data and algorithmic surveillance, and (3) the culture of nostalgia and the digital sublime.
Before I continue with this post—I want to assert that it is not an all-in-all terrible, megalomaniac, Big Brother type game. Pokémon Go is enabling new ways for people to engage in the social world. Check out this sociological blog post exploring just that. However, it would be silly to not apply a critical perspective to this.
There are some restrictions I’d like to apply to my analysis: (1) Pokémon Go is not an immature or irrelevant activity, millions of people of all ages and cultural backgrounds are playing it—meaning it has a ton of significance. As well as, (2) The people playing Pokémon Go are not zombies or passive consumers, they are very intentional and unpredictable social actors that have the ability to understand their situation.
Sociology of Privacy
One thing that boggles the minds of surveillance studies scholars is how the vast population of people using social media and mobile applications do not care about invasive surveillance embedded in everything they use.
In my own interviews of Facebook users in 2014, many of my participants claimed, “I have nothing to hide”. A pervasive mentality that enables big corporate and governmental entities to gain access and control to large swaths of data. This nonchalant attitude towards surveillance allows for massive ground in the dismantling of our rights to privacy. Though such an attitude is not surprising, as the entire ecosystem of social media is set up to surveil.
David Lyon, in his book “Surveillance After Snowden”, asserts that privacy is generally seen as a natural and democratic right that should be afforded to all citizens—but admits that a problem lay in that informational privacy is not as valued as bodily or territorial privacy. Even if information, data, and metadata are much more revealing than the both bodily and territorial surveillance.
Lyon notes three important points about privacy that are all very relevant to the current epidemic of pokemania: 1) the collecting of information has now been directly connected to risk mitigation and national security, implying that we are not safe unless we are surveilled. 2) Everyone is now a target of mass surveillance, not just the criminal. 3) Data collected through mass surveillance is made to create profiles of people—these may be completely inaccurate depending on the data collected, but you will never know the difference.
I would like to add a fourth. How can the data be used to swing massive profits? The corporation Niantic, creators of Ingress and Pokémon Go, use their privacy policies to legitimate “sharing” (sic: selling) of data with governments and third party groups. Government surveillance is often the focus of criticism. However, capitalist corporations are not often held accountable to ethical practices. Who is selling this data? Who is buying this data? And what is this monetized data being used for?
As Lyon asserts, Privacy is not about individual concerns—it is important socially and politically for a well-balanced democracy. Edward Snowden has been known to say, “It’s not really about surveillance, it’s about democracy”. While we continue to allow powerful groups to chip away at our privacy for entertainment, we literally give up our ability to criticize and challenge injustice.
Snowden reminds us that when we give up our democracy to the control room—there is zero accountability, zero transparency, and decisions are made without any democratic process.
So while we are distracted trying to catch a Snorlax at the park, we are giving away more and more of our lives to mysterious and complicated groups that want nothing but large profits and control. For a much more scathing review of this, see this blog post on surveillance and Pokémon.
Big Data and Algorithms
So what about the data. What is big data? First off, it’s all the craze right now. As data scientists, social scientists, policy makers, and business gurus scramble to understand how to use, abuse, and criticise such a thing. Big data is consistent of two large disciplines—statistics and computer science. It is the collection and analysis of unthinkably large amounts of aggregated data that is collected and analyzed largely by computer software and algorithms.
Boyd and Crawford (2012) offer a much more precise definition. They assert that Big Data is a “cultural, technological, and scholarly phenomenon” that can be broken into three interconnected features:
Technology – Computer science, large servers, and complicated algorithms.
Analysis – Using large data-sets compiled from technological techniques to create social, political, cultural and legal claims.
Mythology – Widespread belief of the power of Big Data to offer a superior knowledge that carries immense predictive value.
The big problem that remains is how to find, generate, and collect all of this data? In terms of social media and video games much of this has to do with offering a “free” service to consumers who take the role of the “prosumer”. The prosumer is a social actor that both produces and consumes the commodity they are “paying” for.
In terms of social media (like Facebook), while users interact with each other, they are producing affective or emotional data through liking things, sharing things, and discussing things, that are then collected by algorithms and fed back into the system through targeting advertisements. The user is implicit in both the production and consumption of that data.
The user is given free access to the social media platform, however, they pay for it through giving the platform a transparent window into their lives that is than monetized and sold for large profits. People’s reactions to this form of surveillance are variant: some people offer scathing criticisms, others don’t give two shits, and some act a little more cautious.
Why is this important for Pokémon Go? Because you trade your data and privacy for access to what Pokémon Go has to offer. It is incredibly clever of think tanks in Niantic—using the nostalgic Pokemania to usher users into consenting to ridiculous surveillance techniques.
It gets worse. As Ashley Feinberg from Gawker identified, the people responsible for Niantic have some shady connections to the international intelligence community. Causing some in the surveillance studies field to fear that Pokémon might just be an international intelligence conspiracy (It sounds crazy—but it makes complete sense).
David Murakami Wood coined to the concept of “vanishing surveillance”. This is a phenomenon, intentional and unintentional, that allows surveillance capacities in devices to fade into the background. Resulting in users not being aware, or at least completely aware, that they are being watched. Pokémon Go, an innocent video game that is enabling new ways of being social in public, becomes an invisible surveillance device that may have international and interpersonal consequences. And it is the Pokémon themselves that allow for the surveillance to vanish from sight and mind.
A Culture of Nostalgia
So what drives people to consent to all of this? What kinds of cultural patterns allow and shape us to an almost fanatical state when a Pokémon game is released?
The first factor within the culture of Pokémon is its appeal to nostalgia. Jared Miracle, in a blog post on The Geek Anthropologist, talks about the power of nostalgia. It taps into the childhoods of an entire generation—it even moves outside the obscure boundaries of gamer culture into the larger pop cultural context. It wasn’t only geeks that played Pokémon. It was just about everyone. This might provide an explanation to why so many people are wandering around with their cell phones before them (I’ve seen them wandering around Queen’s campus today, while I was also wandering around).
However, it is not all about nostalgia. I believe that the nostalgia plays a role in a bigger process of the digital sublime and the mythologizing of the power of media.
What is a mythology? According to Vincent Mosco, in his book The Digital Sublime, defines myth as, “stories that animate individuals and societies by providing paths to transcendence that lift people out of the banality of everyday life”. This is a form of reality that represent how people see the world from the every-day-life perspective.
Myths are also implicit in power. “’Myth’ is not merely an anthropological term that one might equate with human values. It is also a political term that inflects human values with ideology… Myths sustain themselves when they are embraced by power, as when legitimate figures… tell them and, in doing so, keep them alive”.
These myths, along with nostalgia for Pokémon paraphernalia, generate the digital sublime. A phenomenon that has us go head over heals for new technology. The mythologies that support it can be positive or negative.
Positive mythologies might sound a little like this: “Pokémon Go is allowing us to leave our homes and experience the world! We meet new people and we are empowered by new ways of interacting with each other. Hurrah!”.
Negative Mythologies are also important: “Pokémon Go is creating a generation of zombies. People are wasting their time catching those stupid Pokémon. They are blindly and dangerously wandering around, falling off cliffs, and invading private property. Damn those immature assholes”.
Both of these mythologies cross over each other to colour the experiences of those who play and those who watch.
We need to be careful of generating mythologies about the capacity for games to facilitate freedom, creativity, and sociality. We also need to be careful not to apply to much criticism. Such mythologies not only create a basic, overly simplistic way of understanding gaming, surveillance, and human culture, it also blinds us to nuance and detail that may be important in its broad understanding.
Drawing things together—A Political Economy of Pokémon
Taking a techno-socio-cultural perspective allows us to engage with Pokémon Go with a nuanced understanding of its positive and negative characteristics. It is possible to look at how this media creates a complex ecosystem of social concerns, political controversies, and cultural engagements with nostalgia, mythologizing, and capitalist enterprise.
Pokémon Go is indeed enabling a ton of new ways of interacting and helping people with mental illness get out of their homes to experience the world—however, we can’t forget that it is also an advance technology developed by those who have interest in money and power.
Regardless of the benefits that are emerging from use of this application, there are still important questions about privacy and the collection and use of Big Data.
So Pokemon Go isn’t just enabling new ways of being social with the larger world. It is enabling new ways of engaging with issues of surveillance, neo-liberal capitalism, and social control through the least expected avenues.
After all of these problematics become more and more public—will we still trade off our freedom for entertainment?
We have all likely heard of the panopticon. An architectural design of a prison, thought up by Jeremy Bentham, that was suppose to maximize surveillance capacities so that prisoners always felt as if they were being watched. Even when they weren’t. It consisted of prisons revolving around a central guard tower that could watch every move of every prisoner, all the time. However, the guard tower is made to be opaque—so the prisoners can’t watch the guards.
In 1975, Foucault borrowed this idea to illustrate his concept of disciplinary power in one of his most famous books—Discipline and Punish. The basic idea around Foucault’s use of the panopticon is that when people feel as if they are constantly being watched, they begin to self-discipline. The panopticon can refer to a prison. But it is meant to refer to society in general. Or many of the institutions in a society. The more people feel that they are being watched, the better they act. This watching could be through authorities, or even, your neighbors.
Though Foucault’s concept of disciplinary power is super important to many who study sociological theory—his example of the panopticon is overused and often misleading. It does not accurately represent the nature of surveillance in contemporary society.
The idea of the panopticon better characterizes a society of “total surveillance”. A completely, balls-to-the-walls, 1984, Big Brother-type (dys)utopia. Thankfully, there is currently no technology on earth that can allow for total surveillance. We may be a society of ubiquitous surveillance, but not a society of total surveillance.
So how do we “move beyond the panopticon”, as so many social and cultural theorists have been calling for? There is one useful theoretical framework that builds on Foucault’s work. This is the concept of the oliopticon. A concept that was proposed by Bruno Latour during his incredibly critical arguments of Reassembling the Social.
Latour criticizes Foucault for drawing up a total surveillance “utopia” that is made of “total paranoia and total megalomania”.
“We, however, are not looking for utopia but for places on earth that are fully assignable. Oligoptica are just those sites since they do exactly the opposite of panoptica: they see much too little to feed the megalomania of the inspector or the paranoia of the inspected, but what they see, they see well…”
Latour is staunchly reminding us that something that is everything is nothing at all. The panopticon is made to be too perfect. It is made to see all. It’s something, that as academics, we can’t possibly empirically record or understand. But the oligopticon is the existence of countless scopes meant for watching. Countless surveillance devices. They only see everything together, but because they rarely communicate it could hardly be called “total surveillance”.
“From oligoptica, sturdy but extremely narrow views of the (connected) whole are made possible—as long as connections hold. Nothing it seems can threaten the absolutist gaze of the panoptica, and this is why they are loved so much by the sociologist who dream to occupy the center of Bentham’s prison: the tiniest bug can blind oligoptica”.
However, this does not entirely rule out the panopticon. As Kitchin and Dodge in their book Code/Space assert, the power of codes and algorithms may some day be able to unite many of the streams of the oligoptica to create a menacing panoptic machine. However, due to the unstable nature of the practice of scripting code, running code, and working hardware—it is liable to bugs, errors, and absolute mutiny. So don’t hold your breath.
The panopticon, for now, has its place—but it’s a more appropriate theme for a science fiction novel than a good work of social science or philosophy. It serves as a powerful reminder of where a ubiquitous surveillance society could lead us, but not as a very good characterization of surveillance today.