Tag Archives: anonymous

Musings of an (a)social collective: Anonymity and Community


Anonymous communities can easily be mixed up with as a thick mess of senseless social interactions. At least, that is how I saw this world when I first decided to study anonymous communities for my Master’s thesis. I thought I would study how surveillance operates in anonymous social media applications—specifically, a very popular (at the time) application called Yik Yak.

Just a side note: Yik Yak had gone into a sudden bout of madness and removed the ability to be anonymous from their application. After a complete revolt of their user base (they just about all left), they switched back. But the feed is still a smouldering ruin of regret and nostalgia. To simplify this argument for the sake of a blog post—let’s pretend that the application did none of this. Let’s make an ideal form: an anonymous community.


When I first downloaded the app a month before I decided to dedicate two years to it—my room mate had convinced me to check it out. An seemingly infinite central feed of anonymous comments that were sorted by a slurry of up-votes and down-votes. The Yak feed is tied to a geolocational system that connects the app to particular locations. My Yak, was the Queen’s University Yak. It was a busy feed. And it was constantly changing. To me, it seemed to be a chaotic and nebulas thick tangle of associations. A fun challenge for a scholar following and Actor-network inspired philosophy.

The popular posts stood out from the unpopular posts by an upvote/downvote feature. It was kind of like a mash between Twitter and Reddit with a touch of anonymity.

After a stint of digital ethnographic work and a ton of interviews with enthusiastic and committed users I began to see something else. Something that, as an outsider, was invisible to me at first. There was an elaborately balanced Yik Yak community. As Gary T. Marx asserts, anonymity is entirely a social process. The only way for anonymity to occur is through a faceless interaction with another faceless person. This includes social regulations, exploitations, and oppressions. But also, playfulness and a culture of care.

I would like to play with a concept I’m thinking of called (a)social. ‘a’ can be used as a negation. ‘a’ can also be used to represent anonymity. But mostly, ‘a’ will be used to approach a society which remains almost entirely faceless. A community of people interacting around nothing more than posts from people who occupy similar space. Similar cultural values.

Though I have major problems with the corporate side of Yik Yak with their capitalist motives and try-hard branding schemes, their application has facilitated the construction of an elaborate community. It’s created an (a)social experiment. It is a community that both contains a culture of trolling and a culture of care.

All things are a collective endeavor. The (a)social communities are also a collective endeavor. In Donna Haraway’s most recent philosophical publication, Staying with the Trouble, she discusses her concept of sympoiesis—a collective unfolding of reality. This collective includes everything. All human, inhuman, and nonhuman components that are threaded into the collective mess.

When we load up Yik Yak to our mobile phones and post snippets of thought to the main feed (or engage in grueling arguments over all controversies in the comments)—we work with silicone, wires, codes, telecommunication companies, algorithms, molecules, humans, bots, and entire scaffoldings of bureaucracies, legal frameworks, and governments. Interacting with the Yak spans the world over.

Furthermore, the Yak’s platform—allows particular functions and blocks others—shaping its users to interact in particular ways. They impose standards, through their Code of Conduct, which they enforce through algorithms looking for offensive key words. And they sometimes change up everything in an update (to remove their main feature, anonymity). These are the institutional forces that shape and provide stability to the community.

However, I have noticed that there is something more powerful at work in maintaining the community. It seems that the mess of interactions from users balance out particular norms and ways of acting. This is done through both the comments section and the up-vote/down-vote feature. These are the vernacular forces that generate norms and cultures. Certain topics, maybe, offensive topics, are down-voted (a -5 score from votes deletes the comment from the feed). This vernacular power, though institutionally enabled, allows for a regulation of trolls and bullies without Yak’s employees ever having to get involved.

(a)social sympoiesis initially looks like a senseless and dense knot of relations. It’s noisy and confusing. But, once, as an ethnographer, you begin the arduous work of untangling these associations—it begins to look like every other community. Despite all of the contradictions, despite the arguments, the controversies, and the confusing faceless interactions—the Yak community is able to balance out, stabilize, and “hang together” as a coherent whole.

Though such an (a)social collective is not shielded from the larger world. Once, for whatever reasons or motivations, Yik Yak decided that their users didn’t want to be anonymous and forced every user to get user handles (and suggested they link up their Facebook page)—the entire community collapsed. All that is left are groups of Yak “refugees” with no where to go but to be visible to the world.

Social Media: Moving beyond the Luddite trope

Social media is neither good nor bad, though this doesn’t mean it’s necessarily neutral as it certainly has the potential to exploit and empower. Nicole Costa’s rendition of her experiences and tribulations with Facebook in her recent article My online obsessions: How social media can be a harmful form of communication were incredibly touching. Her refusal and resistance to appearing and contributing to the Facebook community is empowering. However, I believe it is also misleading. Social media and digital exchange and interaction are here to stay (save for some cataclysmic event that knocks out the electrical infrastructure) and because of this I believe that we need to learn how to engage with it productively and ethically. We need to engage with social media in a way that doesn’t jump straight into a moralizing agenda. By this I mean illustrating social media as the savior of humanity or a dystopian wasteland where people’s communication collapses into self-absorbed decadence.

How do we maneuver this politically charged land mine addled cyberspace? First we need to recognize that a great number (in the billions) of the human race use social media (of all sorts) for many reasons. However, this is far too broad, let’s focus on Facebook. Facebook is among the most popular of social media with over 1.5 billion users and growing. It is built into the very infrastructure of communication in the Western world. If you have a mobile phone, you very likely have Facebook. You might even use Facebook’s messenger service more than your text messaging. Facebook allows us to share information, build social movements, rally people together in all sorts of grassroots wonders. As an activist, I’ve used Facebook to run successful campaigns. Why? Everyone uses it, and because of this, it has the power (if used correctly) to amplify your voice. Facebook, and most social media, can be very empowering.

But hold your horses! Facebook is still terrifyingly exploitative. Their access to your personal and meta data is unprecedented. Furthermore, they actively use the data that you give them to haul in billions of dollars. Issues of big data and capitalism are finally coming to the forefront of academic and popular discussion, but the nature of such complicated structures are still shrouded in obscurity. The user sees the interface on their computer monitor. But Facebook sees electronic data points that represent every aspect of the Facebook user(s) in aggregate. Through elaborate surveillance techniques, these data points are collected, organized, stored, and traded on an opaque big data marketplace. Furthermore, the user is not paid for their (large) contribution to the product being sold. They are exploited for their data and their labour—as everything you do on Facebook is a part of the data that is commodified and sold.

At the same time Facebook (and other prominent social media platforms) allow for an unprecedented freedom and speed of communication. They have been embedded into our everyday ways of socializing with each other. New social media have become an invaluable and ubiquitous social resource that we engage in from the time we wake to the time we sleep. It has been used to organize events, rallies and protests. It is used to keep in touch with distant family and friends.  It is used for romance, hatred, companionship, and debate. Facebook is playful and empowering.

So if you are like me than you may be absolutely confounded on how to resolve the tensions between Facebook (and other social media) being at the same time exploitative and empowering. We have gone too far down the rabbit hole of social media and digital communication to merely refuse to use it. It is now a intimate part of our social infrastructure. Those who resist through refusal may find themselves at multiple disadvantages in how they engage with the world. My own ethnographic research into why users refused Facebook illustrated that those who abandoned Facebook may have felt empowered by overcoming the “addiction” of social media, however, they also felt excluded and alone. And it must be noted that mostly everyone I talked to who had quit Facebook are now using it again. So clearly, refusal to use these services is not enough to meaningfully challenge problematics in social media.

The Luddites historically were textile workers who were opposed to the invasion of machines into their workplace. Machines that they figured would gouge away at their wages. Today, it is a term used for those who refuse to use certain technologies. In the realm of social media, a Luddite resistance has proved to be incredibly ineffective. It is also important to note that this sort of refusal obscures ways of meaningfully resisting mass surveillance and the exploitation of user data.

I propose the complete opposite. I propose the path of knowledge. We need to learn how to maneuver through social media and the Internet in ways that allow us access to anonymity. Ways of asserting our right to anonymity. This is critical. We need to mobilize and teach and learn through workshops. We need to scour the Internet for free resources on the technical perspectives of social media. We need to also spread awareness of this double edged nature of social media. It is no use to take a stance of refusal, to ignore the importance of social media, and thus remain ignorant to how it all works. When we do this, we actually empower these large capitalist corporations to exploit us that much more. The less we know about the calculus of social media and how it works on a level of algorithm, code and protocol, the more able the capitalists are at disguising and hiding exploitation.

Science Fiction, Mixed Media, and Surveillance

For those of us who have been reading science fiction for some time now—it becomes clear that SF has a strange propensity to becoming prophetic. Many of the themes in science fiction classics are now used as overarching metaphors in mainstream surveillance. Most notably among these is: Orwell’s Big Brother, Huxley’s Brave New World, and Kafka’s Trail. Other common tropes we might refer to is Minority Report, Ender’s Game, and Gattaca.

Though I am not trying to claim that these classics aren’t good pieces of SF literature, they may not do a superb job of covering issues implicit in contemporary surveillance. Imagine George Orwell coming to the realization that the Internet is one humungous surveillance machine with the power of mass, dragnet surveillance. Or imagine Huxley’s reaction to the lulling of consumer affect through branding and advertisement. The power of surveillance tools to control and shape large populations has become a prominent and dangerous feature of the 21st century.

As Richard Hoggart says,

“Things can never quite be the same after we have read—really read—a really good book.”

So let’s stop recycling old metaphors (if I read another surveillance book that references Big Brother or the Panopticon I’m going to switch fields). Let’s look at the work of our own generation of writers and storytellers. What I think we might find is a rich stock of knowledge and cultural data that could illuminate some optics into our (post)human relationship with advance technology.

The reason why I am using mixed media, as opposed to focusing on a singular medium, is that I believe that our relationship with media is not limited to one or the other. Novels, movies, video games, graphic novels and YouTube videos all offer us something in terms of storytelling. Part entertainment, part catharsis premised and constructed through the engagement with the story.  Our generation of storytelling has shifted into the realm of mixed media engagement.  What follows are some stories that I think are critically important to understanding the human condition in our own generational context.

P.S. They are in no particular order.

Disclaimer: Though I tried to be cautious not to forfeit any critical plot or character points, be careful for spoilers:



SOMA is a survival horror video game released by the developers of Amnesia (another terrifying game), Frictional Games. It is a 2015 science fiction story that both frightens you and an imparts an existential crisis as you struggle to find “human” meaning between the fusion of life and machine. After engaging in a neurological experiment, the main protagonist Simon Jarrett, wakes up in an abandoned underwater facility called PATHOS-II. As opposed to people, Jarrett finds himself trapped with the company of both malicious and benevolent robots—some who believe they are human. The interesting overlap with surveillance here is the focus on neurological surveillance. Scientists (in and out of game) transform the biological brain into a series of data points that represent the original. From this, scientists hope to predict or instill behavior. Or in the case of this game, transform human into machine. This is done by literally uploading the data points of the brain in aggregate to a computer. The game instills a constant question: is there any difference between human consciousness and a copy of human consciousness? SOMA is more than just a scary game—it is a philosophical treatise on the post-human illustrated through an interactive story.

Ready Player One


Ready Player One, is a novel written by Ernest Cline, which covers a wide breath of themes: notably the uneasy relationship between surveillance and anonymity, visibility and hiding. Cline constructs a world that doesn’t seem very far off from our own. A world where people begin to embrace simulation through virtual reality (VR) as environmental disaster plagues the actual world. People hide in the sublime. The VR game, OASIS, a world of many worlds, is the home of many clever pop culture references. Mostly music, video games and movies. With an extra emphasis on science fiction. Embedded in this world of worlds is several “Easter Eggs” (surprises hidden in videogames) that act as a treasure trail to the OSASIS late founder’s fortune and ultimate control over the virtual world. Anonymity is the norm of OASIS—a utopian world where the original, democratic ideal of the Internet is realized. A place where anyone can be anybody—without reference to their actual identity. However, this world is jeopardized as a the corporation Innovative Online Industries is also searching for the Easter Eggs to take over OASIS and remake it to generate capital. The theme of anonymity vs. mass surveillance for profit is arguably a major fuel for global debate as all “places” of the Internet are surveilled in increasingly invasive ways. Anonymity has almost disappeared from the Internet, to be replaced with quasi-public profiles (Facebook and Goggle+) that exist to make billions of dollars off of people’s identities and user-generated content. The original dream of the Internet, sadly has failed.



Nexus is a science fiction novel written by Ramez Naam following characters who are engaged with a new type of “nano-drug” that restructures the human brain so that people can connect mind to mind. There are those who support the drug and those who are against it. This conflict is followed by a slurry of espionage that exposes the characters to incredible dangers. The theme of surveillance in Nexus follows a new fixation on neuroscience. The ability to surveil the very essential, bio-chemical features of the human mind. As well as exposing mind and memory to others participating in this new psychedelic (psychosocial) drug. This is a level of exposure that far supercedes our experiences with the Internet and social media. Imagine being hardwired into a computer network. The book also follows traditional surveillance themes as the main character Kaden Lane becomes entangled in the conflict of private corporations and state government.

The Circle

Social media in the 21st century has positioned Western society within the context of visibility and exposure. Most people are simultaneously engaged in self-exposure and participatory surveillance—as we post content about our lives and browse and read content about the lives of our friends and family. The Circle by Dave Eggers works this theme through a character, named Mae Holland, who has just been hired by the world’s largest IT company located in a place called the Circle. The Circle is a place, much like a University campus, with literally everything on it. This place boarders utopia—a place where work and play blends. However, following the mantra “All that happens must be known”, social media penetrates the lives of those who exist in the Circle in pervasive and exposing ways. Very quickly, the utopic illusion slips away into dystopia.



Slenderman was, in its bare skeleton form, introduced to the Internet by Eric Knudson on the (in)famous Something Aweful forum board for a paranormal photo editing contest. However, within a year, Slenderman was sucked into a collective narrative construction across all media platforms. People blogged about it, tweeted about it, YouTubed about it. A massive and ever changing (and unstable) urban legend (or Fakelore) was constructed in the chaos of cyberspace. Slenderman, the paranormal creature, can be described as a tall man with unnaturally long arms and legs (and sometimes tentacles), wearing a black suit, with no face. It is usually depicted as a creature who watches, in other words surveils. It watches from obscure areas, slowly driving its victim to paranoia and insanity. Than the victim disappears, without a trace. Slenderman is the contemporary boogieman. But it also shares a narrative with dangerous, obscure, and mysterious secret police and intelligence agencies. As Snowden revealed to the public, governments, through mass surveillance techniques, watch everyone and everything. Could the slenderman narrative be telling of a deep seeded cultural fear of government surveillance in the 21st century? There are many ways to tap into this story—google blogs, tumblr accounts, and twitter accounts. But also, YouTube series’ like Marble Hornets, EverymanHYBRID, and Tribe Twelve. Also check out the genre called Creepypasta for an extra home brewed thrill.


Ready Player One: An Exploration of Anonymity and Surveillance

Let’s talk about anonymity. I had just finished a book recently, a really interesting and socially relevant science fiction called Ready Player One by Ernest Cline. This book is centered on a technology called OASIS (Ontologically Anthropocentric Sensory Immersive Simulation) which is an immense virtual reality video game. It is comprised of a pastiche (collage) of all of history’s Western pop culture in one seemingly infinite digital space. In other words, this virtual world is a large mash up of Star Wars, Star Trek, Disc World and just about every movie or imaginary world you can conceive of. Very po-mo, I know. What is truly interesting about this world, however, is that its creators—two computer engineers from Gregarious Simulations Systems (GSS)—made the entire world centered on anonymity and Internet freedom. They also provide the game for free to all users. Though there are internal costs and hardware costs in order to use OSASIS fully. It is almost utopic. However, the surrounding physical world has faded away due to neglect and capitalistic exploit and has become frighteningly decadent. So there is a sharp contrast between the utopian paradise of OASIS and the dystopian wasteland of the actual world. As well as the inevitably interconnectivity of these two worlds that make you question if OASIS is actually the utopia it claims to be.

ReadyPlayerOne RD 1 finals 2

Book Cover Art — Ernest Cline

The concept of anonymity in our society (across many societies) is becoming increasingly important. Even more important is the question of whether or not access to such a social status as anonymity is even possible anymore due to the complex issues of surveillance. The ability to surf the cyberweb as anonymous beings is a skill in computer literacy that is lacking in our educational systems. This is incredibly important because so much of our interaction is now on the Internet and connected mobile devices. Our interactions are thus transparent to various groups with the power or capital to spy on us.

What is anonymity? Gary T. Marx (1999) defines anonymity through a series of features. He writes, “To be fully anonymous means that a person cannot be identified according to any of the seven dimensions of identity knowledge”. These features include: access to legal name, access to a person’s physical address, access to symbolic sets (SIN or biometric data), access to other symbols that may not directly link to legal name and address, distinctive behavioral patterns or appearance (tattoos), social categorization (race, gender, sex and sexuality), and possession of knowledge or artifacts linked with a particular group. It is important to note that pseudonymity and anonymity are two different things. Pseudonyms can be traced back to particular social patterns, groups and other symbols or data that can betray a person’s identity.

This sort of internet utopia, even with the (in)famous TOR browser (anon internet browser), does not exist (nor may it ever exist). Even in the OSASIS anonymity is an illusion as characters build fame and notoriety through the use of pseudonyms. As is even demonstrated in the story of Ready Player One—the characters physical locations and identities are betrayed by their psuedonyms and online behavior.

Ernest Cline’s story tackles very important cultural friction that is currently occurring over the Internet. It is a digitized civil war that is taking place between Internet Service Providers, Multi-national Corporations, and National Security Intelligence groups and hackers/hactivists, open-source coders, computer scientists, and activists. The Internet is not a neutral place. Though, the original ideological projections of the Internet devised this digital “space” to be one of the free sharing of information, knowledge and communication. It has been carved up with imaginary corporate and state boarders. And these boarders are likely to be very opaque, intersect, converge and are difficult to discern. And as the surveillance report in Transparent Lives illuminates,

“…In twenty-first-century Canada, surveillance is expanding steadily as personal data flow, in unprecedented ways, between private and public bodies. The blurring between these agencies may be illustrated in many ways, but the effect of driving more surveillance is common to each case. Public and private bodies have different mandates and different modes of accountability, and personal data become vulnerable to misuse and abuse as the data streams flow in new directions.”

Transparent Lives: Surveillance in Canada – Trend 3


This is especially true when data flows over national boarders where our state laws can no longer protect the data of Canadians.

To sum up my point: we live in an era of mass and mysterious surveillance and it is incredibly problematic that we (including myself) lack the computer literacy to traverse the Internet anonymously. This is an incredibly large societal issue in the Western world (and abroad) as many of us conduct most of our work and social life over the Internet. Cline’s novel, among other things, really speaks to this issue of anonymity and surveillance. The Internet provides us with various “spaces” where we can practice sociality outside of the regular contexts of capitalistic and individualistic life.

I would like to also note that there are many places to learn computer science and coding for free:

  1. https://www.bento.io
  2. https://www.edx.org/course/introduction-computer-science-harvardx-cs50x
  3. http://www.catb.org/esr/faqs/hacker-howto.html
  4. https://anoninsiders.net/how-to-join-anonymous-1527/
  5. https://anonintelgroup.wordpress.com/2015/09/10/how-to-join-anonymous/

There are many other resources over the Internet that you will be able to explore through a Google search: including free courses and video games that teach code as you play. I am incredibly new to this world as well. If you have more sources you would like to share, please feel free to comment below. The way forward in preventing the full carving up of the Internet is to learn to become computer literate so we (those who traverse cyberspace) are able to build and protect safe and open-source spaces.


Bennett, Colin J., Kevin D. Haggerty, David Lyon, and Valerie Steeves, eds. Transparent Lives: Surveillance in Canada. Au Press: Athabasca University, 2014.  Web. 24 Aug. 2015.

Cline, Ernest.  Ready Player One. Random House, 2011. Print.

Marx, Gary T., What’s in a Name? Some Reflections on the Sociology of Anonymity.  The Information Society, 1999.  Web. Sept 17. 2015.