Let’s see some examples:
“We collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like”.
Let’s look at Facebook.
“We give you the power to share as part of our mission to make the world more open and connected. This policy describes what information we collect and how it is used and shared. You can find additional tools and information at Privacy Basics”.
Another example of the good intentions of Facebook.
“We work with third party companies who help us provide and improve our Services or who use advertising or related products, which makes it possible to operate our companies and provide free services to people around the world”.
What is missing is the way these companies use the user data to swing huge profit margins. This is arguably the most important factor that transparency is suppose to solve. Both Facebook and Google, the two Silicone Valley tech-giants, make a strong claim that they do everything to better serve their customer base–however, their intentions are more so geared towards data monetization.
However, this does not mean that such data can’t be re-identified (for more in-depth explanation—check out this revealing paper). It is often said in the surveillance studies community that meta-data is more revealing then data. meta-data isn’t merely unidentifiable and arbitrary. If it was, why on earth is it treated like the gold of the digital age?
Though Google and Facebook are certainly important and high quality tools, these issues are still exceedingly problematic and must be addressed. One reason we should be concerned is that we rely on these social media tools several times a day to maneuver through our social and cultural lives.
It isn’t just a corporate product anymore; it is an indispensable piece of social/cultural capital. Don’t believe me? Try to quit Facebook and/or Google—I bet you can’t. It is very difficult to engage productively in our communities without using what these corporations have to offer. These corporations are silently bleeding us dry of our privacy in order to establish high profit margins. And I am willing to bet that most people don’t know the extent of all of these injustices.
The more privacy that we allow these corporate entities to take from us, the more they will push to widen the gaping hole in our already transparent lives. This can be a terrifying prospect in terms of politics of freedom of speech and expression. You may not be hiding something now—but we all hide something eventually. And we have a right to do this. For an example, the right to obscure your sexuality. This is a touchy subject as the homophobic and heteronormative ideologies that lead to hate crimes tend to fluctuate. One day you are accepted for who you are, the next, you might be beaten to a pulp or socially stigmatized. You may lose your job. Your house. And in some terrible cases, your life. We need the right to hide. And we need the right to choose anonymity.
So what now? Don’t be so complacent. The tech-giants are simulating transparency without telling the whole story. They know very well that if their surveillance capacities are pulled into the spot light that they will be forced to change. But they also know very well that no one reads these documents anyways. And because no one reads them—they are left quite untouchable.
Technology and its surveillance capacities are constantly changing and improving. However, our laws and policies are not keeping up with this. It is why it is so important to speak-out and inform those around you. As academics, as citizens, and as consumers.